These individuals or groups generate content within various interest-based communities—ranging from topics like crypto and writing to astrophysics and pet care. Creators drive engagement by providing content that resonates with specific community interests. They have opportunities to monetize their content through microtransactions, sponsorships, brand collaborations, and direct support from community members. Furthermore, through our innovative advertising model, creators also benefit from a share of the ad revenue generated, which is directly correlated with their Creator Engagement Index.